In 2004, the AANHCP became a 501c3 non-profit organization. Several years later the name was changed to Association for the Advancement to Natural Horse Care Practices (retaining the AANHCP acronym), as membership reflected its international rather than a solely American status. In 2009, training was removed from the AANHCP, and replaced by  a new organization, the Institute for the Study of Natural Horse Care Practices (ISNHCP), created by Jackson and fellow NHC practitioner and advocate, Jill Willis. During this period, and into the present, ISNHCP training became more international with venues held in Denmark, The Netherlands, and Italy. While in Europe, Jackson also gave public presentations, including (in 2010) as guest lecturer on NHC at the Helicon--Dutch School of the Horse-- at the invitation of the European Federation of Farriers and the Dutch Farriers Association.
    To help secure the position and certainty of NHC in the mainstream horse-using community, and to bring new and important information to light, Jackson wrote three new books in the 2000s: Founder: Prevention and Cure the Natural Way, Guide to Booting Horses For Hoof Care Professionals, and Paddock Paradise: A Guide to Natural Horse Boarding. He is also 2011 guest columnist on NHC for the magazine, Equine Wellness. Jackson has also been invited to lecture on NHC at the University of Madrid in the spring of 2012.
    Jackson has continued his 35 year association with Emery, who has made his own contribution to NHC through his many hoof care inventions under his company logo, "Evolutionary Hoof Care Tools" (available here in the J. Jackson Online Store).
    Jackson's current re-written works in the making are The Natural Trim: Humane Barefoot Trimming Guidelines for Encouraging a Naturally Healthy, Sound Hoof! (2012 release), and the new NHC Journal, a subscription-based, quarterly news journal (2012 release) detailing events and people involved with the current NHC movement. Jackson states, "The Journal will focus principally on humane and innovative things based on NHC that people are doing for their horses, rather than what horses are doing for people. It will have an international flavor to it, as NHC is spreading worldwide. Very interesting material that is sure to inspire and also turn a few heads!"
      As Jackson approaches his 40th year as a researcher, educator, practitioner, an advocate for the humane care of the horse, he has this to say:
     "Many horse owners have taken up the cause of NHC over the years, and for good reason. It is entirely in the best interest of the horse to do so. For this reason, I will also continue in my role to bring NHC fully into the mainstream. The university sector is needed in this effort too, and I encourage its educators, researchers, and forward thinkers to explore the still untapped resources of the wild horse paradigm. From ideas for better hoof care technology, to diet, to a better understanding of the biology and living needs of horses in our care, a vast frontier of knowledge is yet untapped in the life ways of our U.S. Great Basin wild, free-roaming horses. Many domesticated horses still suffer the injustices of unnatural practices that compromise their well-being. Nature is calling out to us in the name of prevention and holistic care, to do something positive about it."